GuillermoT is Ascensión and Guillermo's oldest son.

He joined the company 1984. Having inherited his father's enterprising spirit, he has been working on breaking into new markets since he joined the family business.

His passion for beauty is his sole motivation. He surrounds himself by art, culture and the latest trends in fashion picked up on each of his journeys. In this way he integrates the inspiration he has experienced into the new collections with oiriginality and elegance.

Backed by more than 22 years of experience, GuillermoT concives and supervises the entire creation process and decides on the firm's artistic direction. He also chooses the materials and converings for each collection.

He is Ascensión Latorre's Art Director.